I have not been watching the Olympics. My wife and kids are out of town and I’ve been the only one in my house since July 25 — and I’ve barely even turned on the television. I have, however, used my iPad extensively to watch movies and television shows. If I was able to use the NBC iOS apps to watch the Olympics, I would, but they ridiculously require a cable subscription to login. I do have an antenna that brings the NBC network into my home, but it is less convenient (for me) to watch that way, and I’m opposed to the delay NBC is imposing on events.
So, I’ve sent the following email to Gary Zenkel, the NBC executive in charge of the 2012 Summer Olympics.
I’m sure you’ve been getting tons of email of late, but I just want to add my voice to the growing number of people that are utterly dissatisfied with and appalled by the way NBC has handled this year’s Olympic coverage.Specifically:
- Not airing events live is inexcusable. If a popular event takes place at an inconvenient time for NBC’s advertisers, feel free to rebroadcast the event during primetime if you want, but in an age of Twitter, Facebook, and internet real-time updates, NBC should be airing the events as they happen.
- Requiring a cable subscription login for you iOS apps is ridiculous and insulting. I don’t have cable, and therefore cannot use the apps. I do have an antenna and a television, so I could watch the previously-mentioned crappy experience provided by NBC, but I choose not to and you lost a viewer of your network.I hope the backlash you’ve felt this year will spur NBC to evaluate it’s priorities and make changes that will respect your network’s viewers, as opposed to corporate advertisers.Sincerely,Park
Gary’s email is email@example.com, and if you feel the same, I’d recommend sending him an email, too.